You can create a lead magnet from scratch or by importing existing content (like from your blog).
1. Click the “Create New” button on your dashboard and select 'Lead Magnet'
2. Choose a format for your lead magnet:
If you're not sure which lead magnet format to choose then check out this article that explains the differences between each.
3. Import content from your blog (optional)
Some people like to recycle old blog posts into lead magnets. This is a quick way of getting renewed value from existing content but if you don't have any suitable blog posts then you can just choose 'No' here.
4. Choose a template for your lead magnet
That's it! Once you choose your template you can move on to editing your first lead magnet.