You can create a lead magnet from scratch or by importing existing content (like from your blog).

1. Click the “Create New” button on your dashboard and select 'Lead Magnet'
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2. Choose a format for your lead magnet:

If you're not sure which lead magnet format to choose then check out this article that explains the differences between each.
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​3. Import content from your blog (optional)

Some people like to recycle old blog posts into lead magnets. This is a quick way of getting renewed value from existing content but if you don't have any suitable blog posts then you can just choose 'No' here.

4. Choose a template for your lead magnet

That's it! Once you choose your template you can move on to editing your first lead magnet.