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What's The Difference Between Each Lead Capture Format?
What's The Difference Between Each Lead Capture Format?

All the different lead magnet formats explained

Kevin McGrath avatar
Written by Kevin McGrath
Updated over 4 years ago

Horizontal Bar

An eye-catching bar that can be pinned to the top or bottom of the browser window.

Inline Form

The form is embedded directly in the web page so there is no popup.

Content Upgrade

Your call to action will be embedded in a web page. Once people opt-in they will get the lead magnet via email.

Popup Delay

The popup form will appear after the user has scrolled down the page or been on the page a certain length of time.

Link Lock

Share your lead magnet with a single link. People will have to share their email address before they can read it.

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