Once your lead magnet is created you can use it to start collecting email addresses on your website.
First, navigate to the Lead Capture dashboard
And create a new opt-in form:
Give your opt-in form a name and then select the lead magnet you want to use:
Choose one of the formats shown here:
If you're not sure which format to choose, this article may be helpful >
Then select any of the templates by clicking on it:
You then have the opportunity to customise your lead capture form in the editor:
There are various different stages within the lead capture process. You can access each one of these stages via the top menu:
And you can edit the individual elements with the left-hand menu:
Once you have made all the necessary customisations you should navigate to the publish section:
The publish instructions will vary depending on the lead capture format that you chose. In this example you should copy the code shown:
And paste it on your website:
You can find more information about embedding lead capture forms on your website in this video: