Once your lead magnet is created you can use it to start collecting email addresses on your website.

First, navigate to the Lead Capture dashboard

And create a new opt-in form:

Give your opt-in form a name and then select the lead magnet you want to use:

Choose one of the formats shown here:

If you're not sure which format to choose, this article may be helpful >

Then select any of the templates by clicking on it:

You then have the opportunity to customise your lead capture form in the editor:

There are various different stages within the lead capture process. You can access each one of these stages via the top menu:

And you can edit the individual elements with the left-hand menu:

Once you have made all the necessary customisations you should navigate to the publish section:

The publish instructions will vary depending on the lead capture format that you chose. In this example you should copy the code shown:

And paste it on your website:

You can find more information about embedding lead capture forms on your website in this video:

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